We build the layer between your data and your decisions.

INSIA started as a data platform. For years we built pipelines, warehouses and dashboards for manufacturers. We kept seeing the same thing: the data was there, the dashboards were there, and the decisions still came late.

So we built the part that was missing. An engine that reads the data every week, works out what matters, and tells each person what to do about it, in the app they already use.

Company: Forty4Hz (Aramse Technologies Pvt Ltd)
Headquarters: Bangalore, India
Markets: India and the United States
Customers: Consumer and industrial manufacturers

What we believe

Four rules every insight has to pass.

Action over reporting

If nobody can act on it, we don't send it.

Specific over general

A named distributor beats a zone average every time.

Calculated, never invented

Numbers come from your data. AI only explains them.

Built for the business user

If it needs an analyst to read, we haven't finished.

Leadership

Built by people who have shipped data products for global enterprises.

Prasoon

Founder and CEO

Leads product, sales and strategy at INSIA. Previously Director of Products at WNS, where he built the product team from scratch and shipped products used by Coca-Cola, Starbucks, Denon, Valora and Just Energy.

Started as a data consultant with TCS Global Consulting. Knows Indian distribution across building materials, FMCG and industrial manufacturing first-hand. Manipal, ISB and MIT.

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Karthik Agarwal

Co-Founder and Head of Engineering

Leads the engineering team that builds and runs the INSIA platform, from data pipelines and the warehouse to the insight engine and client deployments.

Co-founded Forty4Hz and built its engineering team. B.Tech in Computer and Communication Engineering from Manipal University Jaipur.

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